CLIENT

Daum

ROLES

Graphic Design / Photo Editing

YEAR

2014

As a graphic designer for Daum, I was in charge of creating leaflets for new collections. Thus far, crystal pieces were simply deep-etched on a flat tint.

As a challenge, I extracted shadows from a photograph on top of the deep-etching. I showed the results to the marketing manager and has then been asked to do that for all pieces. Some photographs had poor shadows so I also did a few photoshoots and even photomontages when the latter wasn’t possible. I finally created a rigorous layout to unify the whole brochure.

The process was time consuming but the commercial team was really happy with the final product. They told me selling pieces became a walk in the park with the new leaflets.

Français

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